Identity for the hand-filled and hand-numbered Mezcal Atenco from Oaxaca using a custom designed bottle handcrafted from artisinal glass in mexico. The approach of the branding including a woodcut resembling typeface design is based on the Agave and the handcrafted process of distilling. Every single bit of the branding is connected to the manufactures surrounding. The triangular shapes used on the label as well as the the facettes of the bottle drawing inspiration from the leaves of the agave, the mountain signet displaying the pure water which is used for the distilling coming to the valley and the cork to seal the bottle with the plant seen from the top.

Creative Direction: Willem Stratmann
Photography: Yanina Isla