Rebranding of the AIV Berlin. The AIV was founded in 1824 and has a big heritage especially for its members. Therefore the logo was slightly tweaked and not completely redrawn. The dark blue seeming a bit undefined and outdated as well as hard to display in print was changed to a more vibrant blue is now only used in display applications.
The overall appearance is based on the wordmark using the logo only as additional element in the first touch point applications of the brand or as an elevating additive.
© 2021 Christoph Brandes